Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
Personalization
Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.
The Choice Is Stark: Segment Or Die!
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
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