Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Personalization
Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.
Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
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Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
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Successful Website Personalization Hinges on Continuum of Targeting Capabilities
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
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Fishing From a Barrel | Free Behavioral Targeting Book
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
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Landing Pages Serving
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …
Using Behavioral Targeting to Optimize SEO Traffic
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
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