Multivariate Testing

Multivariate tests consist of the experimentation of elements inside one specific page. The most important advantages of this method over the AB Testing method are the granularity of results (it shows the best element versions separately and when combined with the others) and the ability to test without using page redirects.

Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, "users" are not a bunch of robots with the same needs and tastes.
Daniel Waisberg -