Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
Opportunities to Improve Mobile Shopping Experience Read More »
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
Customer Acquisition Analysis Using Google Analytics Read More »
Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for …
Customer Recovery Can Solve Your Abandonment Issues Read More »
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
Customer Experience in the Age of Digital Banking Read More »
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
Analytics Data Can Be a Content Website’s Best Friend Read More »
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
Top Three Characteristics of Data Driven Organizations Read More »
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
Audience Segmentation – Giving Clicks a Personality Read More »
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
