Five Metrics To Optimize Mobile Shopping Experience
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world …
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Marketing Optimization
Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Analytics Tribulations Of An SEO
KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine …
KFC: Katz’s Framework For Conversion Rates
Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …
Understanding Google Analytics Multi Channel Funnels
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
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Web Analytics Experts – Lessons From Lego
In the last few months there were a few popular articles at Online Behavior. First Stephane Hamel’s post The Ultimate …
3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
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Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …