Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad …
DoubleClick for Publishers & Google Analytics 360 Read More »
Building a Culture of Optimization is a very important topic and something our industry as a whole is still in …
The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions …
Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a …
Customer Happiness with Google Analytics & FanExam Read More »
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google …
Testing Statistical Significance On Google Analytics Data Read More »
We have all heard many times that reporting data has nothing to do with being a data driven organisation, yet …
If your online shopping carts are having “abandonment issues,” you’re not alone. According to a recent research, cart abandonment rates …
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular …
Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, …
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google …
