Analytics And Testing: What Comes First?
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Marketing Optimization
Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Successful Website Personalization Hinges on Continuum of Targeting Capabilities
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
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Using Behavioral Targeting to Optimize SEO Traffic
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
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Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
Google Analytics Wishlist
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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The Choice Is Stark: Segment Or Die!
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization? Read More »