Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational …
Organizational Requirements to a Successful Optimization Program Read More »
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II Read More »
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I Read More »
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
Advanced A/B Testing Tactics That You Should Know Read More »
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to …
Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At …
Mobile Marketing for E-commerce: Insight Into Real Data Read More »
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
Landing Page Segmentation For Higher Conversions Read More »
