Building A Bulletproof Analytics Implementation
Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes …
Guide
Google Analytics Content Experiments – A Guide To Creating A/B Tests
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
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Google Analytics Custom Variables: Segmentation Power
Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …
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The Definitive Guide to Google+ Analytics
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …
Understanding Google Analytics Multi Channel Funnels
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
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