Google Analytics Videos

In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.
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Justin Cutroni, Analytics Advocate at Google, says it's time to 'refresh' the approach to metrics. See how he uses 'events' to change how we gather and analyze data for both informational and e-commerce sites.
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Joe Christopher, Analytics Director and Partner at Blast Advanced Media, speaks on tracking e-commerce on Google Analytics. His talk focuses on the business requirements, tracking recommendations, tracking e-commerce transactions, and powerful e-commerce custom variables.
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This video helps webmasters and aspiring analysts to become familiar with the basic uses of Google Analytics. The talk touches the Administration, segmentation, and comprehension of basic Google Analytics data.
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Dan Siroker of Optimizely talks about how to beat the back button and optimize for engagement. He imparts the following 5 lessons: Define Success, Reduce Choices, Focus on Your Call to Action, Fail Fast, and Start Today.
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Today's metrics are generally flawed. Even conversion is a flawed metric, because anyone can increase conversions simply by offering significant discounts. ROI is a better metric, but it too misses the lifetime value of a customer. This video discusses the need to look beyond the 'one-night-stand' metrics into the overall value of a customer.
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Nick Iyengar shows several examples of advanced segmentation using Google Analytics, including how to segment by number of keywords in an AdWords phrase, AdWords position, engaged readers, and more. In this video, Iyengar shows how advanced segmentation and deeper drilldown into the analytics can help a business focus its efforts best.
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Ashish Vij answers questions on properly designing a Google Analytics account, tips he'd offer new Google Analytics users, the importance of knowing how to measure what needs to be measured, and the future of analytics.
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Nick Iyengar, a senior consultant at Cardinal Path, discusses data segmentation in analytics, particularly its uses in Google Analytics. He says that unsegmented analytics quite often do not pass the most important test of value – the "so-what?" test. That is, much of analytics does not provide information that an organization can act upon. Segmenting the data, which is easy in Google Analytics, can help produce information which leads to action items.
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Nick Mihailovsky oversees Developer Relations for Google Analytics. In this talk, he explains the options available for using Google Analytics for mobile applications. He gives the specific options for Android developers who wish to use the Google Analytics SDK, and states that these features are overall similar to the Google Analytics offering for iPhone developers. He also offers an overview of how to make integrate Google Analytics with mobile web apps for all mobile devices, including feature phones, using no JavaScript.
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