Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

Learn more about what makes a data-driven company. Being data-driven doesn't mean there is a blanketed and uniform coating of data-dictatorship to all decisions made. Being data-driven is the art and ability to leverage all business assets to exercise judgment in the decision process.
Stephane Hamel -
It's easy to make assumptions about what a metric is, but in so doing you run the risk of drastically misunderstanding your data. This occurs all the time, from interpretation of 1930's employment statistics, to modern web analysis. Maintaining focus on the specifics of your metrics is crucial to understanding the actual behavior of your visitors.
Kent Clark -
Tag-based applications are becoming the selected platform of what Tim O'Reilly coined Web 2.0: "web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web". Learn more about how to use and what are the benefits of Tag Management Systems, solutions that controls the deployment of externally hosted Javascript "page tags".
Phillip Klien -
Inspired by the images published at, I decided to create an image that would represent the socio-economical differences between the Brazilian regions: North, Northeast, Midwest, Southeast and South. As can be seen in the infographic each with very specific characteristics.
Daniel Bronfen -
A recent survey indicates that U.S. companies are losing as much as 23 percent of their entire annual online revenues from providing poor experiences to their online customers. One would assume that a loss of this magnitude would be a wake-up call to ebusinesses. However, most companies lack the tools and processes to truly understand online customer experience and, therefore, don't know what they're missing.
Geoff Galat -
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I learned and the metamorphosis that the site went through, I thought it would be interesting to share it. In this post I describe some of the things we did during the last year of activity.
Daniel Waisberg -
The era of mobile commerce isn’t around the bend—it’s already here. Those who approach this opportunity with a well-crafted plan for gauging and managing the mobile customer experience will be the ones who’ve set their mobile channels and their brands up for success.
Geoff Galat -
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation of websites rich in Ajax, JavaScript, Flash and other interactive content. Just as browsing patterns change, so should the way in which we analyze a website.
Danny Hen -
If social media is part of your marketing plan, you’re already aware of the benefits of education, awareness, and brand building. These strategies are also at the core of display advertising, which offers the added benefit of reaching only your qualified prospects – wherever they travel online. If you’re not already doing display, don’t miss out on this opportunity to try out one of the greatest, untapped marketing channels you have available.
Jennifer Agustin -
This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).
Matthias Bettag -