Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.
Daniel Waisberg -
I consider People as a key asset of the CRO framework. The human resources behind your everyday conversion optimization activities matter the most. They drive insights, prototype and design ideas, setup tests and evaluate them when time is right. It is the glue that sticks all other pillars together and makes conversion optimization possible and effective.
Michal Parizek -
his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.
Doug Hall -
Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about to tell you shows. A good website with an efficient checkout process (and good products!) are essential in any e-commerce venture; but good old-fashioned service and paying attention to details are, ultimately, what matters.
Rod Jacka -
Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.
Paul Koks -
Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.
Daniel Waisberg -
Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some background for this assertion and highlights 3 specific areas of need and opportunity. It is not intended as either a complete list, or even a perfectly defined list. Solutions are directionally indicated, but the article is intended to provoke thought; it is not a detailed roadmap.
Joe Reach -
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.
Paul Koks -
This article describes a Maturity Model of Conversion Rate Optimization as a potential way of defining what are the core assets of a successful conversion rate optimization company.
Michal Parizek -
Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.
Online Behavior -