Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?
Daniel Waisberg -
This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.
Edin Sabanovic -
In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.
Ben Collins -
So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...
Baris Akyurek -
Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.
Lizzie Silvey -
In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.
Online Behavior -
The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?
Tsahi Levy -
This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
Daniel Waisberg -
In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.
Martijn Scheijbeler -
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.
David Krevitt -