Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
The New Google Analytics Mobile App
Today the Google Analytics team is launching a completely revamped Mobile App, which will make your data consumption easier, faster …
Data Enthusiasts Gathering At Superweek
Last February I attended Superweek Hungary to give a presentation on data analysis and learn from other industry peers about …
Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is “Where do my users come from?” …
Understanding Google Analytics Goals & Funnels
In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. …
Google Tag Manager: A Step-By-Step Guide
The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously …
DoubleClick for Publishers & Google Analytics 360
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad …
DoubleClick for Publishers & Google Analytics 360 Read More »
Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
Funnel Analysis with Google Analytics Data in BigQuery Read More »
Horses, Jockeys and Digital Analytics
This post is not about horse racing but bear with me for a second (the analogy is from my Dad, …
Explaining Google Analytics to Your Boss
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you …