Mobile Marketing for E-commerce: Insight Into Real Data
Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Feelings Have a Place in Web Analytics
Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut …
Career Advancement for Veteran Web Analysts
Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the “newbie” …
Google Analytics Wishlist
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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The Choice Is Stark: Segment Or Die!
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
Running a Web Analytics Company: Challenges and forbidden topics
This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and …
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Web Analytics Association: a Special University
The Web Analytics industry is very unique. It started its life back in the 90’s without too much buzz. Websites …