Social Media & Display Advertising: Perfect Marriage
If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Web Analytics in Germany
Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that …
Eliminate Customer Struggles for a Better Online Experience
Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick …
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Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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Analysis Exchange – Optimizing The World
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …
Organizational Requirements to a Successful Optimization Program
Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational …
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5 Tips & Tools to Boost Website Conversions
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
How to Optimize Web Design for Conversions
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …
Data Privacy? Do Your Part: Analytics User Management
When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
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Five Predictions For Web Analytics in 2011
Predicting the future invariably means you will be wrong most of the time. However, Â it is an interesting process to …