The Inevitability of the Tag Management System
As your online business grows in both size and scope, so does the volume of the underlying code to make …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Analytics Data Can Be a Content Website’s Best Friend
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
Analytics Data Can Be a Content Website’s Best Friend Read More »
Top Three Characteristics of Data Driven Organizations
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
Top Three Characteristics of Data Driven Organizations Read More »
Web Analytics Lessons from 1930 Unemployment
What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand …
Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Data Visualization: Social-Economical Differences in Brazil [infographic]
Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between …
Data Visualization: Social-Economical Differences in Brazil [infographic] Read More »
Understanding Online Customer Experience
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
Online Behavior Anniversary – A One-Year Retrospective
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I …
Online Behavior Anniversary – A One-Year Retrospective Read More »
Great Expectations as Mobile Commerce Matures
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …
Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …