Conversion Rate Optimization Maturity Model
Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Attribution Modeling & Multi-Channel Funnels With Google Analytics – Beyond Last Click
This post was authored by Scott Shannon, a Senior Analyst and Google Analytics Certified Seminar Leader and by Melaine Fuentes, …
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Google Universal Analytics: A User-Centric Approach
So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how …
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How To Build Your Analytics Confidence
Do you know someone that is afraid of Analytics? Not afraid in the sense that if you open a dashboard …
Best Of 2012: Google Analytics, Big Data & Visualizations
This week Adam Singer, Product Marketing Manager at Google, posted a call for people to create “wrap-up” posts for 2012. …
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10 Best Or Worst Ways To Visualise Web Analytics Data
Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to …
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Lean Six Sigma for the Digital Analyst
Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …
Digital Analytics For Non-Ecommerce Websites
It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …
Four Important Website Redesign Questions Google Analytics Can Help You Answer
When you think about redesigning your website, you need to have a plan. To come up with a plan, you …
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3 Ways to Customize Your Google Analytics Experience
Google Analytics got a facelift early this year. After previously allowing users to work in the old version for a …
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