Google Analytics Demographics & Interests Reports
Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Google Analytics Custom Dimensions – 5 Questions
Creating audience segments is one of the most important things you can do with a web analytics tool. When your …
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Google Forms & The Measurement Protocol
A few months ago the Google Analytics team launched the Measurement Protocol, a powerful way for developers to send requests …
A Real Life Analytics Metaphor
Not long ago I was faced with the challenge of explaining what is Web Analytics to someone that has no …
Google Analytics Dashboards: A Step-By-Step Guide
Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or …
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Paid Search Bid Optimization With Google Analytics
A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google …
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3 Ways To Improve Web Video Conversion Rates
Adding a video to your website is a great way to engage your visitors, increase the amount of time they …
Increasing Revenue by Decreasing Bounce Rate
Just the sound of it – bounce rate – tells you most of what you need to know about this …
Analytics – Balancing The Creative And The Logical
What makes a good analyst? Kevin Ertell from Sur La Table gave a magnificent talk at the recent E-Commerce Expo …
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Measuring Social Media ROI With Google Analytics
Social media is an integrated component of so many companies’ marketing strategies, but very few of us are tracking the …
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