Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
AB Testing
A/B test consists of creating alternative pages for a specific page and showing each of them to a certain percentage of visitors. The redirects are usually performed by JavaScript tags, and cookies are used to provide the same versions to returning visitors. The most important advantage of this method over multivariate testing is the design freedom when it comes to layout changes.
Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
5 Tips & Tools to Boost Website Conversions
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
Advanced A/B Testing Tactics That You Should Know
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
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Cause, Effect, and Split Testing
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Landing Pages Serving
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …
Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …