This slideshow, by Paul Marsden, summarizes 15 solutions on how big retail chains are deploying Social Media. Below is a list of each of the solutions:
- Macy’s, Diesel, Sephora: Helping customers connect where they buy (in-store)
- Sears, Juicy Couture, Levi’s: Helping customers connect where they buy (online)
- Hallmark Cards: Helping customers buy where they connect (social media stores)
- Best Buy, Sports Authority, Domino’s: Driving footfall with location-based check-in services
- Driving footfall using Group-Buy platforms
- Burger King: Driving footfall with vouchers on social networking sites
- Forever 21: Driving footfall with “haul videos” (customer video reviews) on video sharing sites
- Louis Vuitton: Sharing the in-store experience on social networks
- Starbucks: Running customer loyalty programs (sCRM) on social networking platforms
- Walmart: Running group-buy deals on social networking platforms
- Carrefour: Offering flash-sales on social networking platforms
- Best Buy: Offering social shopping apps on social networking platforms
- Nine West: Offering social followers special rewards (exclusive/ early access)
- Target: Promoting new lines on Flash Sale sites
- French Connection: “Plinking” (product linking) from video-sharing sites to e-commerce cart
Do you know any other examples? Share with us in the comments area below.