Online Checkout In Real Life
This video, posted on the Google Analytics Youtube Channel, is a humorous representation of how companies treat their customers on websites. Seen through the light of an offline example, this situation seems exaggerated or even ridiculous, but it is so funny because most people went through a similar situation on websites.
The point of this video is to show that with the help of Web Analytics tools, online marketers can understand where customers are abandoning websites and what can be fixed in the process. In addition, it also accentuates the fact that companies still place more importance on offline rather than online experiences.
Eliminate Customer Struggles for a Better Online Experience: A cohesive customer experience management strategy prevents much of pain associated with ineffective customer experiences online. A customer-centric approach to identifying such issues and preventing them from escalating out of control can keep your website from becoming the topic of the next #fail—or the late night talk show circuit, for that matter.
Non-Line Driven Analytics : In this presentation, from Avinash Kaushik, we learn about what he calls ‘Non-Line Analytics’. As he defines it, there is no more online and offline marketing, we all live in the non-line world. He shows ways to measure the impact of offline in online marketing, and the impact of online in offline marketing.