Mobile Marketing Optimization Panel [video]

In this panel held at the eMetrics Marketing Optimization Summit 2011 New York, Joseph Stanhope, Blandon Casenave and Brian McNamee discuss mobile user experience and marketing optimization.

Below are some of the questions discussed during the panel:

  • When formulating your mobile web strategy, how should you weigh build versus buy?
  • What should come first: mobile website, mobile application for iPhone/iPad or Android devices?
  • Can you even optimize a mobile experience? If so, what are the best tools?
  • Learn how to monetize mobile, what metrics are most important and what obstacles stand in the way of reliable mobile measurement. The panelists live and breathe mobile so they are just the team to educate and inform about how to effectively measure and drive insights from your mobile channel.

    Greg Dowling, VP Mobile Strategy & Measurement, Semphonic

    Greg DowlingAn expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic‘s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains.

    Joseph Stanhope, Senior Analyst, Forrester Research

    Joseph StanhopeJoe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He covers web intelligence, including web analytics, online testing and targeting, mobile measurement, and the online marketing suite. His work focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

    Blandon Casenave, VP Digital Media Research, NBC Universal

    Blandon CasenaveBlandon Casenave is currently Vice President of Digital Media Research for NBCUniversal. In his current role, Blandon is responsible for metrics and analysis for and NBC Sports. He is also responsible for the measurement of centralized products and services across all brands within NBCUniversal as they relate to video and mobile. His team also provides general consulting for affiliated brands within the company.

    Brian McNamee, Managing Partner, Resolute Digital

    Brian McNameeBrian currently manages Resolute Digital, a 40 person digital agency in mid-town New York serving clients such as Samsung, Vespa, McGraw Hill, Sleepy’s, and Meredith Publishing. He has over 15 years experience working at some of the most preeminent digital advertising agencies New York City has to offer. During his tenure at Ogilvy and Mather, Draft/FCB, and Saatchi & Saatchi, Brian has amassed a number of creative awards including: Art Director’s Club, ADDY, NY Festivals New Media, and London International Advertising Awards.