Understanding the return on your digital marketing investment requires insight into high-level management issues as well as on-the-page experience optimization. In this presentation, Eric goes over three essential elements in order to succeed with Web Analytics: People, Process, Technology.
More Eric T. Peterson presentations
Eric T. Peterson & Adam Greco Interview
Q&A with Bryan Eisenberg
Marketing Metrics at Best Buy – Part 1
Marketing Metrics at Best Buy – Part 2
Eric T. Peterson
Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified, has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, and he blogs at the Demystified Blog.