In Part III (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the issue of campaign attribution and how they have dealt with it at Expedia.
He also talks about how they are using Split Testing to save money and improving customer experience.
He then goes on to show some examples on how they are using Voice of Customer. Expedia has built a platform to centralize customer feedback and enable employers to manage who will solve the problem in a crowdsource way.
Last, he talks about how they worked their way to build, measure and optimize mobile experience and conversion rates.
Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world’s leading online travel provider. Expedia helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).
In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.
Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor’s degree in electrical engineering from Cornell University and an MBA from the University of Chicago.