In Part II (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the six main lessons that he learned while building a framework to manage Expedia metrics and optimization efforts:
- If you are not working with your peers you are competing with them
- Learn from Finance
- Don’t just count – Do!
- Sign Up for results
- Manage Expectations
- Start small and communicate, communicate, communicate
He then goes on to show some of the accomplishments that his team achieved over the years. From site conversion, to segmentation and customer feedback.
Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world’s leading online travel provider. Expedia helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).
In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.
Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor’s degree in electrical engineering from Cornell University and an MBA from the University of Chicago.