In Part I (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the reason why the company invests so heavily in Analytics and Optimization: to be relevant to their customers and to continue to be the leader brand on the travel industry.
He shares some basic information about their online presence in order to provide a magnitude of the company (numbers for 2009): 10 billion pageviews in Expedia brand alone, 100 tracked sites on Omniture (now Adobe), 100 Terabytes of stored data.
Joe discusses the challenges on managing the metrics in a global organization and how Expedia re-organized its processes and people in order to enable an analytics-driven culture. Here are some of the responsibilities of the Global Analytics & Optimization team:
- Site Conversion
- Voice of the Customer
- Inovation Testing
- Statistical Modeling
Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world’s leading online travel provider. Expedia helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).
In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.
Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor’s degree in electrical engineering from Cornell University and an MBA from the University of Chicago.