Marketing Metrics Management at eBay – Part I [video]

As Bob Page says: “from an Analytics standpoint, we are not starting with ‘What data do I have and what can I figure out from that‘ (the bottom up approach), we are starting from the end: What does the customer want.”

Bob provides a peek inside the world’s largest online marketplace for how big data is managed. He delivers some of the insights uncovered, lessons learned, and some thoughts on what lies ahead, both for eBay and the analytics industry.

Watch Marketing Metrics Management at eBay – Part II

Bob Page

As eBay’s vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world’s largest online marketplace. Bob leads eBay’s data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. He is a frequent speaker at industry events, and serves on the eMetrics advisory council.

Bob occasionally posts to his blog at , and is @bobpage on Twitter.