Google Analytics Evolution History – Phil Mui [video]

“Even a Venture Capitalist is interested to look into Google Analytics reports today”

In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.

Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.

What comes next?

Phil Mui

Phil Mui Google AnalyticsDr. Phil Mui is the product management lead for Google Analytics. He has been PM’ing Google Analytics since the first year of Google Analytics. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads company, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (eMetrics, SMX, SES, ad:tech) and academia (Wharton, Berkeley, SFSU). You can follow him on Twitter @philmui