Google Analytics Ecosystem by Brett Crosby [video]

Presentation Abstract

In this presentation Brett Crosby shows the new Google Analytics features and developments. Among them are the Google Analytics App gallery and the New Adwords reports.

Brett Crosby

Brett Crosby is the Group Product Marketing Manager of emerging business products at Google. Specifically he manages the marketing teams for Mobile Ads, Google Analytics, Website Optimizer and AdWords Conversion Tracking. Brett is a frequent speaker at industry events and has been shaping the advertising and Web Analytics industries for over a decade as the co-founder of Urchin Software Corporation (acquired by Google in 2005) and more recently as a group lead at Google. He is currently responsible for product positioning, external product launches and communications, and providing input on the features. Brett holds a degree from the University of Southern California in Political Science and International Relations.