Facebook Analytics

Facebook Analytics and Your Future by Adobe Omniture [video]

Presentation Abstract

In this presentation, Matthew and Jeff go over Facebook Analytics and what kind of return does Facebook offer. They discuss the following questions: What is the basic ROI of investing on Facebook? How does Facebook fit into the rest of you online marketing spent? How does it compare to search, display and other online advertisement? How to measure Facebook success?

Matthew Langie & Jeff Jordan

Matthew Langie is the Director of product marketing for the Omniture Business Unit at Adobe Systems. He is responsible for marketing the company’s industry-leading online analytics solutions, including Omniture Discover and Omniture SiteCatalyst. Langie’s responsibilities span product strategy, messaging and positioning, pricing, sales enablement, competitive intelligence and product evangelism. Langie also manages the Omniture Genesis partner program, which helps hundreds of partners integrate their solutions with the Omniture platform.

Jeff Jordan manages product integration initiatives between Omniture SiteCatalyst and the Adobe Creative Suite while maintaining responsibility over video and social media measurement.