Data Visualization as You’ve Never Imagined – The AlloSphere Research Facility [video]

In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, JoAnn Kuchera-Morin flies us through the Allosphere, a true data visualization temple.

The AlloSphere, a 30-foot diameter sphere built inside a 3-story near-to-anechoic (echo free) cube, allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. It is a physical place designed to facilitate creativity and incubate ideas via collaboration. JoAnn takes us on a data trip through the brain and shows how they detect previously unseen patterns that could lead to new discoveries. Ever wonder what your data set might look like in 3D and sound like with 128 channels of audio?

JoAnn Kuchera-Morin

JoAnn Kuchera-Morin is a composer, Professor of Media Arts and Technology and Music, and a researcher in multi-modal media systems content and facilities design. Her years of experience in digital media research led to the creation of a multi-million dollar sponsored research program for the University of California—the Digital Media Innovation Program. She was Chief Scientist of the Program from 1998 to 2003. The culmination of Professor Kuchera-Morin’s creativity and research is the AlloSphere. Scientifically, the AlloSphere is an instrument for gaining insight and developing bodily intuition about environments into which the body cannot venture—abstract higher-dimensional information spaces, the worlds of the very small or very large, and the realms of the very fast or very slow. Artistically, it is an instrument for the creation and performance of avant-garde new works and the development of new modes and genres of expression and forms of immersion-based entertainment.

Professor Kuchera-Morin serves as the Director of the AlloSphere Research Facility located within the California NanoSystems Institute, Elings Hall, at the University of California, Santa Barbara. JoAnn Kuchera-Morin earned a Ph.D. in composition from the Eastman School of Music, University of Rochester.