Targeting & Segmentation - Online Behavior

Personalized Account-Based Marketing

One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …

At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …

I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer …

Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success …

In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I …

Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you …

I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …

During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …

When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …

Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …