Customer Happiness with Google Analytics & FanExam
Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a …
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Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
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