Ophir Prusak

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  Ophir Prusak specializes in web analytics and conversion rate optimization, specifically, how to make sense from all of the data and ultimately convert the numbers into something actionable with real business value. He blogs at Analytics Impact, where he discusses ways to turn data into dollars. Ophir has been involved in the online world since 1992 and has been working professionally with Internet technologies since 1994. He currently works for Adobe as an Optimization Manager, working with Fortune 500 companies to improve the bottom line. If you want more information about Ophir’s professional life, check out his LinkedIn profile or follow him on Google+