Mark Edmondson is an Englishman in Denmark, where he lives and works with data. He grew up in Cornwall, UK, where he started his career in digital marketing in 2007, after completing his Physics masters. These days he splits his time working with digital analytics data for IIH Nordic and working with Google APIs as part of his role as a Google Developer Expert for Google Analytics. Outside work he enjoys composing music in the bunker and being a Dad. Mark blogs at code.markedmondson.me and enjoys twittering at @HoloMarkeD.