Mallory Qualls is a Digital Intelligence Consultant & Web Analyst at Cardinal Path. A data visualization expert, Mallory helps clients build business dashboards across multiple verticals including telecommunications, consumer products, and clinical research. She is Google IQ Certified and proficient in the Adobe Marketing Cloud (Adobe Analytics, Discover and Data Warehouse) as well as a specialist in measurement framework design, and creating and tying key performance indicators (KPIs) to organizational business goals. Mallory graduated from SAIC with an MA in Art Administration and Policy. Her thesis, In Real Life (IRL) explores the museum and it's complicated relationship with online culture, ultimately advocating for museums to use web analytics to inform curatorial decisions. Mallory lives in Chicago, Illinois and considers herself a coffee connoisseur.