Judah Phillips creates economic value from data and research by helping to make websites better. Judah is a contributing member of the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA). He created the world's first event, DAT (Digital Analytics Thursdays) for bringing together the analytics and startups communities. He writes a column for Mediapost’s Metrics Insider. Judah has spoken at many international events, such as eMetrics, X Change, I-COM, Engage, eTail, Click, and AdobeMAX. He is also the emcee and programmer for the OMMA Metrics conferences in both NYC and SF. Judah has been widely quoted in media and guest lectured at universities, such as Stern School of Business at NYU, Bentley College, and Baruch College. He is currently researching digital data and predictive analytics with staff at MIT Sloan School of Management and Boston College Carroll School of Management. Judah is currently an advisor to several seed and series A internet companies, including YieldBot, Localytics, CLRVYT, and more. He is also on the strategic advisory boards for Webtrends and Observepoint. He holds an MBA and an MS.