Jordan Louis - Online Behavior

A Better Way to Measure Users’ Content Engagement

A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is […]

In a recent update Google Analytics has made user access management more granular and flexible than it had been before.

When you think about redesigning your website, you need to have a plan. To come up with a plan, you

So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their

I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd

Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about

I remember, when I first began my transition into web analytics, having been somewhat confused at all of the metrics

As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large