Jackson Lo is an SEO & Social Media Consultant with Cardinal Path, specializing in website optimization, local search and social media measurement. Follow Jackson on Twitter and Google+. Prior to joining PublicInsite, now Cardinal Path, Jackson ran a local search optimization company in Ottawa. He has the opportunity to work closely with a number of local businesses like lawyers, accountants and restaurant owners, to help these business owners understand and leverage the possibilities that search and social can have to their bottom line. While the search world continues to evolve, Jackson says that the most enjoyable part about working in this industry is that "everyday presents a new challenge". Jackson's research had shifted and is now working organizations in both the public and private sectors. If you are interested in reading more about Jackson's work, you can visit JacksonLo.com.