Geoff is responsible for overseeing marketing and evangelizing Customer Experience Management at Tealeaf. Geoff joined Tealeaf in 2002 after serving as Vice President of Marketing & Product Management at Tumbleweed Communications, evangelizing the use of the Internet as a channel for secure messaging & communications. Prior to Tumbleweed, Geoff was Vice President of Marketing at Luminate Corporation. In that role, he was a key member of the management team that introduced the concept of the Management Service Provider for Web-based application management. Geoff also served six years at Mercury Interactive in a variety of marketing management roles, culminating as Vice President of Corporate Marketing, and was instrumental in Mercury Interactive developing brand awareness and establishing the markets for application testing and application performance management. Geoff also spent seven years with pioneering laptop computer company GRiD Systems Corporation where he served in a range of marketing and marketing management roles.