Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
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Analysis Exchange – Optimizing The World
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …
Data Privacy? Do Your Part: Analytics User Management
When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
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Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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