Edin Šabanović is a senior CRO consultant working for Objeqt. At Objeqt, we help grow e-commerce stores by improving conversion rates using analytics, scientific research and A/B testing. If you like this article, you should subscribe to our How to Conduct A/B Tests for E-Commerce Growth Email Course. Edin is passionate about analytics and conversion rate optimization but for fun he likes reading history books. You can also follow Edin on Twitter.