David Xue is an implementation consultant at the award-winning digital data analytics firm Cardinal Path, where he utilizes his passion in tracking valuable data and creating business growth to bring a competitive advantage for his clients. Holding a Bachelor of Science degree in Computer Science and Mathematics from the University of British Columbia, David started off as a full-stack ruby web developer. He soon became interested in data analysis, and now develops and provides technical expertise for platforms such as Google Analytics and the Adobe Marketing Cloud. David understands the need for constant goal revisions, and is keen on identifying opportunities to improve performance for clients and for himself both personally and professionally. Outside of work, David enjoys a diverse range of activities. He is a NCCP certified badminton coach, and plays on a regular basis. David also regularly hikes, plays ultimate, walks his dog, and watches go / weiqi / baduk.