David Booth

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David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012). Follow him on Google+ and Twitter.