Dave has over ten years of analytic experience. This originated from his military background as an intelligence analyst for the U.S. Navy in support of overseas war efforts and counter-terrorism for numerous DoD clandestine organizations. He is cross disciplined in many areas for digital intelligence and marketing arenas. Dave now serves as a technical consultant, web analyst, and digital intelligence for Cardinal Path. He will often conduct implementation audits to assess the accuracy and best practice collection of website data in addition to creating insight reports to translate raw data into usable insights to help shape the future of a client’s business. Dave also designs and develops business intelligence dashboards which provide quick and actionable information from a multitude of data sources. He continually authors and delivers custom tailored analytic training. Dave has trained thousands of analysts across hundreds of companies, verticals, and markets on the advanced analytic applications of Google Analytics and Google Tag Manager. Dave has consulted for many organizations such as Zendesk, Mercedes, 1stDibs, BigCommerce, HomeAway, Inter-American Development Bank, First Republic Bank, LionBridge, U.S. Cellular, Wikia, and many more. He is both GAIQ and Ensighten Manage certified.