Danny Hen is VP Marketing and Business Development at Personyze. Personyze’s goal is to enable websites of all sizes to deliver a much more relevant and personalized experience to their visitors, moving away from a “one site fits all” approach to delivering a “website per visitor” experience. In his position Danny is assisting Personyze customers and partners in making this goal a reality. Danny has extensive business background gained in over a decade of international Sales, Marketing and Business development. Before joining Personyze, Danny served as International Sales & Marketing Director for Magic Software Enterprises (NASDAQ: MGIC) a leading global provider of development and integration platforms. Prior to that, Danny was Sales & Marketing Director for RadView Software (NASDAQ: RDVW) a global provider of software testing tools.