Author name: Daniel Waisberg

Daniel Waisberg is an Analytics Advocate at Google and the Founder of Online Behavior. Daniel is a frequent speaker on industry events and the author of Google Analytics Integrations (Wiley, 2015). You can find him on Google+ or Twitter. Note that the ideas published on this website are those of the author only, and not Google's official statements.

Web Analytics Association: a Special University

The Web Analytics industry is very unique. It started its life back in the 90’s without too much buzz. Websites …

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Test Segmentation for Higher Conversion Rates

Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …

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