Christopher Berry is Co-Founder, Chief Science Officer of Authintic, an analytics technology company. Prior to Authintic, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. Yup – NASA. Christopher has spoken at Strata San Francisco, multiple eMetrics conferences in New York, London, San Francisco, and Toronto, IMC Vancouver, NCDM Miami, and the Toronto Data Mining Forum. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.