Bill Tripple is a Senior Consultant of Digital Intelligence at Cardinal Path, his area of expertise includes analytics implementations for both Google and Adobe products, and he is convinced that he can track nearly anything. He is certified in Google Analytics, Adobe Analytics, and Eloqua. Before coming to Cardinal Path, Bill was the Senior Developer responsible for the countless initiatives of the Western Union Business Solutions marketing department and had a lead role with their integrations of Marketing Automation, Customer Relation Management (CRM), and Content Management Systems (CMS). His current and past experiences in the Digital Marketing and the development industry has given him a competitive edge to easily associate and relate with both Marketers and Developers. Learn more about his professional experience on LinkedIn. Bill lives in Victoria, BC Canada and enjoys biking, camping and travel with his family.